Suppose an organizaton of digital maketing has been facing serious problems like products and services, poor communication, lack of vision and leadership, customer complaints, negative growth etc and hence management is considering a strategic change. Your CEO has requested you to take the lead in innovative thinking process and implement a strategy to bring positive change in the organization. In this task, you are required to do necessary research and analyze trends in innovative thinking and bring that into your organization to change current practices. For this, you may need to demonstrate good leadership and interact with relevant stakeholders, use a range of techniques, build the capacity to lead innovative thinking in organizational context.

1. Develop strategies where innovation is an integral part of organizational activity
2. How would you monitor processes that confirm individual and collective contributions to innovative thinking and practice
3. Identify and analyze potential barriers and risks to innovation how to mitigate them