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Suppose as a manager of a profitable department store you are confronted with a pricing problem. You have two types of customers: a high-end type
Suppose as a manager of a profitable department store you are confronted with a pricing problem. You have two types of customers: a high-end type that are willing to pay a price of $25 for a pair of Levis Jeans, and a low-end type customer that are willing to pay a price of $15 for the same pair of jeans. Your marginal costs are $13 per jeans. Your survey of your customers for jeans tells you that 60% of your customers are of the high-end type and 40% are of the low end type. a) If you decided to price high, what would be your expected profits per unit. $25-$13 = $12
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