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Suppose everything remains the same as in Question 1, except the following: Pinkberry will launch a new loyalty program in the beginning of 2024. They

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Suppose everything remains the same as in Question 1, except the following: Pinkberry will launch a new loyalty program in the beginning of 2024. They expect Amy's retention rate to be 80% in the first year, but increase to 90% starting from the second year. What would be Amy's lifetime value (i.e., CLV) for Pinkberry in this case? (Hint: retention rate =80% for the first year, retention rate =90% starting from the second year, interest rate =10% ) Suppose everything remains the same as in Question 1, except the following: Pinkberry will launch a new loyalty program in the beginning of 2024. They expect Amy's retention rate to be 80% in the first year, but increase to 90% starting from the second year. What would be Amy's lifetime value (i.e., CLV) for Pinkberry in this case? (Hint: retention rate =80% for the first year, retention rate =90% starting from the second year, interest rate =10% )

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