1. Suppose Ford officials were asked to justify their decision. What moral principles do you think they would invoke? Assess Ford's handling of the Pinto from the perspective of each of the moral theories discussed in this chapter.
2. Utilitarian's would say that jeopardizing motorists doesnot by itself make Ford's action morally objectionable.The only morally relevant matter is whether Ford gaveequal consideration to the interests of each affectedparty. Do you think Ford did this?
3. . Is cost-benefit analysis a legitimate tool? What role,if any, should it play in moral deliberation? Criticallyassess the example of cost-benefit analysis given inthe case study. Is there anything unsatisfactoryabout it? Could it have been improved upon insome way?
4. Would it have made a moral difference if the savings resulting from not improving the Pinto gas tank had been passed on to Ford's customers? Could a rational customer have chosen to save a few dollars and risk having the more dangerous gas tank? What if Ford had told potential customers about its decision?