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Suppose Rocky Brands has earnings per share of $2.44 and EBITDA of $30.7 million. The firm also has 5.3 million shares outstanding and debt of

Suppose Rocky Brands has earnings per share of $2.44 and EBITDA of $30.7 million. The firm also has 5.3 million shares outstanding and debt of $120 million (net of cash). You believe Deckers Outdoor Corporation is comparable to Rocky Brands in terms of its underlying business, but Deckers has no debt. If Deckers has a P/E of 13.3 and an enterprise value to EBITDA multiple of 7.2, estimate the value of Rocky Brands stock using both multiples. Which estimate is likely to be more accurate?

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