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Suppose safaricom airtime is being sold by three suppliers, CU, JK and KK. Assuming that at the beginning of January 2016 there was a sample
- Suppose safaricom airtime is being sold by three suppliers, CU, JK and KK. Assuming that at the beginning of January 2016 there was a sample of 6000 buyers of safaricom airtime, and they were distributed equally among the three suppliers. During the month the shifting pattern of customers were observe and the following data was recorded at the end of the month: it was found that those who were being supplied by CU, 1200 continued to be supplied by CU, 300 shifted their supplier to JK and the rest to KK. Of those who were being supplied by JK, 600 shifted their loyalty to CU, and 400 to KK. And of those who were being supplied by KK, 400 shifted to CU and another 400 to JK. Assuiming that this shifting pattern persist into the future establish percentage market share for the three suppliers of safaricom airtime:
- End of January 2016 (3 marks)
- End of february 2016 (3 marks)
- At a steady state (6 marks)
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