Suppose that a mutual fund company were to create a particularly good tool for calculating the likelihood that a particular savings plan would yield enough money for an individual's retirement and place it on their website in a public location so that anyone could use it$.$ Now suppose that many finance bloggers heard about this tool and wrote articles about it and included links to the tool in their blogs. This would likely cause which of the following:

The mutual fund company would be expected to pay influencers more.

The mutual fund company's SEO ranking would decrease.

The mutual fund company would be expected to pay influencers less.

The mutual fund company's SEO ranking would increase.