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Suppose that the base market is 500,000 out of 10M population, determine the net sales given the following: Awareness is 55%; Trial is 30%; Availability
Suppose that the base market is 500,000 out of 10M population, determine the net sales given the following: Awareness is 55%; Trial is 30%; Availability is 100%; Purchase frequency is 30.2%; Units bought per purchase is 4.25; price is 25.50 per unit and cannibalization rate of 40%. Net sales is___________.
(NOTE: All computed values must be rounded off to 2 decimal places).
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