Suppose that you are advising an international airline on how to I'build" a successful airline that is better able to exploit opportunities than competitors to create and sustain shareholder value. For this engagement, assume the client is an emerging airline based in the EMEA (Europe, Middle East, and Africa) region of the world. Currently, the airline is comprised of a comparatively small fleet that offers domestic and international long-haul flights using large aircraft. The airline has received significant new funding from both its government and a recent private equity offering that enables it to change the business model as it sees fit. As a result, the airline has approached you to determine the best way for it to generate returns to maximize long-term shareholder value. 1. Identify one industry factor from each category (safety, passenger satisfaction, third-party, operating, and financial) that you believe presents the best opportunity to exploit relative to competitor airlines. Please rank order each of the five factors from most important to least important for building your airline's strategy for success. When developing your overall strategy, please consider your desired risk appetite for the airline, keeping in mind that higher risk appetites are associated with higher desired return but higher risk of failure, while lower risk appetites are associated with lower desired return but lower risk of failure