2. In what way might deal sites affect the zone of acceptance for a product or category? What are the implications for marketers? Every day a big new deal—that’s the appeal of bargaina-

day websites like Living Social, Google Offers, and kgbdeals. Although the details vary from site to site, the idea is the same: Consumers click to buy a coupon good for a deeply discounted deal on a national or local product or service. One day, the featured deal might be a specialty pizza for 50 percent off the regular price; the next day, it might be a custom photo book for 75 percent off the regular price—or even 90 percent off. Offers are typically valid for only a day or two. The list of marketers offering deals goes on and on: bakeries and boutiques, spas and stores, clothing companies and cafes have used deal sites to attract new customers who might otherwise not give them a try.