Suppose that you have been recently hired to be the general manager of a healthy-cookies company. The company has been losing money during the last 2 years. The company has been facing financial problems. However, the healthy cookies (products) your company produces taste delicious and have been well received by consumers (according to consumer surveys).

Given this scenario, please answer the following questions:

1. What type of data and information would you gather and evaluate to better understand the company's recent performance?
2. What are 3 strategic management tools you would use to analyze factors influencing the company? (Please describe how you would use each tool, and what you hope to learn from using each of these tools).
3. What would you analyze within the organization?
4. What would you analyze outside of the organization?
5. How would you analyze the company's value proposition and positioning?
6. What are some strategic recommendations you would provide to improve the company's performance?