Question
About the companies Big Rock Brewery Ltd, Boston Beer Company and Sierra Nevada Brewing Company. How do they offer additional value? Is there a blog?
About the companies Big Rock Brewery Ltd, Boston Beer Company and Sierra Nevada Brewing Company.
- How do they offer additional value? Is there a blog? An e-newsletter sign-up? Is it prominent? Is it valuable to potential customers? How frequently is it used (eg. Frequency and consistency in blog posts)?
- Do they use social media? Which platforms? How are they used? What could be better? What is done well?
PLEASE INCLUDE ALL REFERENCES. THANK YOU
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
