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Suppose the price of bikes is currently $25 per bike, shown as point B on the initial graph. Because the demand between points A and

Suppose the price of bikes is currently $25 per bike, shown as point B on the initial graph. Because the demand between points A and B is , a $25-per-bike increase in price will lead to in total revenue per day.

In general, in order for a price decrease to cause a decrease in total revenue, demand must be .

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