Suppose you are a consultant hired by a big multinational conglomerate for advice on the steps to be taken regarding two of its products. Solely based on the information given below, what would be your first strategy suggestion for the multinational conglomerate to implement for Product A and Product B immediately? Product A has negative cash flows and a market growth rate of 10%. Product B has a market share of 10% in a market that is expected to decline by 5% per year.

Divest for Product A and analyze the potential for Product B.

Analyze the potential for Product A and divest for Product B.

Invest more in both Product A and Product B.

Invest more in Product A and analyze the potential for Product B.

ps: A is not the correct answer