Suppose you are the senior manager of the Drive Shack (https://www.driveshack.com/) in Orlando, which is a direct competitor of Top Golf (https://topgolf.com/us/). Familiarize yourself with this company and Top Golf in Orlando market and analyze Drive Shack by applying the process of market segmentation, market targeting, and market positioning. Explain some of the segments in its overall market (in this case, the alternative golf market), select four major markets that it targeted or can target, and how it can differentiate from itself from its competitors to position itself in the market.