Suppose you are working in an organization, what you think what type of factors will be out of your effective managerial control? Ms. Anila has been working as personnel manager of Style Clothing Limited which manufactured children clothing and accessories. She had just returned from a management development seminar where considerable attention had been given to motivation and especially the theories of Maslow and Herzberg. Impressed by these theories she felt that the company could immediately make use of them. She like the simplicity of the two approaches and feeling that that company wage and salary levels were among the best in industry, she was convinced that the company should concentrate on Herzberg motivators. After getting approval from the executive committee for the motivational program including recognition, advancement, greater personnel responsibility, achievement and making work more challenging, she implemented the programs for few months. Results were not same as expected. Designing department (falling somewhere in middle of organizational structure) reacted enthusiastically whereas sales people took the position that they already had changing jobs and sense of achievement is fulfilled by exceeding sales quota. Cutters, sew masters and their teams considered this program waste of time. Moreover employees at the operational level like sales, cutters and sew masters as a whole considered that any monetary benefit or allowance can add up to their motivation level. Top management highly criticized the program. They think that every manager must know that people have different need and there are different sources from where they drive motivation to fulfill those needs. Ms. Anila being a personnel manager of a company has to understand that and she must develop strategies within the organizations that can motivate employees by fulfilling their needs at the work place.

Refer to the case, explain the results of the program implementation (why results are different for different people) with the help of Herzberg's two factor theory in detail.?