What external trends do you think will affect the master card marketing plan? a) Pick three external factors (e.g. technology, economics, demographics) and research their potential impacts on master card in 2021. b) For each factor, please identify and explain at least two positives and two negative implications. c) Explain how your brand's strategy for the Four P's (product, price, promotion, place) would have to change and why.

PART 2: Competitive Environment (10 Marks) What is the competitive environment like for a master card? a) Identify three direct competitors and compare them to MasterCard in each of the Four P's b) What is your brand's unique differentiator? How does it create value for customers that is unique or different from each of its competitors? c) Provide at least three points that explain your rationale for the unique value you have identified

PART 3: SWOT Analysis (10 Marks) Prepare a SWOT analysis for Master Card a) Summarize the implications of this analysis for your marketing strategy. b) What three things do the master cards do differently in their business or marketing approaches?

Part 4: Sustainability and Global Citizenship: (10 Marks) Research master Card environmental/sustainability and social responsibility efforts and in your own words, explain what they are doing and whether you believe it is effective. Be sure to provide examples. This would be long-form written text or bullet points on a slide with examples and references

Part 5: You're the CMO (5 Marks) Pretend you are the new chief marketing officer for Master Card. What are three things you would change in your first year on the job.

Note: The brand for the above questions I have selected is "Master Card". Can you send me the master card?