Question
Suppose you have been appointed as a Consultant to Mydin, a wholesaler hypermarket and retail chain and tasked to develop a Competitor Profile Matrix (CPM).
Suppose you have been appointed as a Consultant to Mydin, a wholesaler hypermarket and retail chain and tasked to develop a Competitor Profile Matrix (CPM). Develop CPM and suggest area for improvements.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
