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Suppose you launch a fashion product line (tops/pants) for a brand targeting the elderly market in Hong Kong. The product line would improve users wearing

Suppose you launch a fashion product line (tops/pants) for a brand targeting the elderly market in Hong Kong. The product line would improve users wearing comfort and clothings ease of care in use.

As the product developer,

(i) analyze the target consumers psychological and physiological characteristics (50%);

(ii) propose and describe four design or material features for tops or pants to fulfill the lines requirements (50%).

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