- Suppose you signed Cristiano Ronaldo to your football club for a four-year contract for $160 million. In our class discussion, we said that when you acquire an asset for your business, you acquire in the context of and - Suppose you signed Cristiano Ronaldo to your football club for a four-year contract for $160 million. In our class discussion, we said that when you acquire an asset for your business, you acquire in the context of and