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Suppose you wanted to conduct an experiment on whether a certain advertisement is effective in increasing sales. Select a specific product or service. How would
Suppose you wanted to conduct an experiment on whether a certain advertisement is effective in increasing sales. Select a specific product or service.
- How would you precisely, validly, and/or reliably measure your dependent variable?
- How would you obtain a sample?
- How would you manipulate the independent variable?
- Describe practical considerations of doing a quasi-experiment.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
