Supreme Coffee Roasters is a premium cafe that is reputed for its superior customer service. The coffee shop also serves gourmet food to its customers, which allows it to charge a premium price. Cheap Beans, in contrast, is a chain of coffee shops that charges the lowest price in the industry due to its self-service policy. However. Vale's Coffee inc. has found a balance between these two strategic groups by using outomated ordering to free up its employees to work as master baristas and bakers, thus focusing on creating excellent products. it charges a price slightly above that of Cheap Beans. In this scenario, Vale's Coffee is following a Multiple Choice llquidaton strategy. product diversification strategy market penetration strategy: blue ocean strategy