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Susan and her boss were brainstorming a list of questions that would help them think about their key competitors' strategies. Two questions they thought of
Susan and her boss were brainstorming a list of questions that would help them think about their key competitors' strategies. Two questions they thought of are, What is the competition seeking in the marketplace? and What drives the competitors' behaviors? What other questions should Susan and her boss consider? A. How and where do the competitors recruit salespeople and how do they compensate them? B. How does company size and management focus impact their approach? C. What are the benefits and features of their products? D. What is their advertising message
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