Swatch Group and Francogeddon

Suppose it January 30, 2015, two weeks after the Swiss National Bank's announcement that the Swiss Franc's peg has been discontinued. You are a business consultant who is hired by the Swatch group.

• Why was the peg put in place? Why has it been discontinued?
• What is (are) the problem(s) that the Swatch group now faces?
• What could they have done to avoid/lower the fallout from moving the currency from a peg to float?
• Suggest two (2) strategies the Swatch group can use as it looks ahead.
• Be sure to describe the strengths, weaknesses, and feasibility of the potential solutions

Use Graphs