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Swish Spirits Ltd. is a small private North American company with a unique alcoholic beverage product that has been gaining rapid market share in Western
Swish Spirits Ltd. is a small private North American company with a unique alcoholic beverage product that has been gaining rapid market share in Western Canada and the Western parts of the U.S. The marketing director is considering the possibility of exploring new markets in Japan to continue to increase sales and profits . The company does not have any exporting experience . What are some important areas of internal capability that the company should review before it decides to pursue this idea further
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