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SWOT analysis a . Provides a good overview of a company's overall situation b . Reveals whether a company is competitively stronger than its closest

SWOT analysis

.

Provides a good overview of a company's overall situation

.

Reveals whether a company is competitively stronger than its closest rivals

.

Identifies the reasons a company

s strategy is or is not working very well

.

is a way to measure whether a company's value chain is longer or shorter than the chains of key rivals

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