SWOT Analysis: Domino's Pizza Developing a marketing plan consists of five steps. The second step In the process. after developing a mission. is to conduct a situation analysis. using a SWOT analysis. This tool allows rms to assess both the internal environment Ii-li'tl'i regard to its strengths and weaknesses and the enemal environment with regard to its opportunities and threats. This activity is important because the situation analysis gives marketing managers information to begin developing a marketing strategy. Recently. a Domino's pizza franchise in southwest Ohio made the strategic decision to stay open for 24 hours a day. The manager. Steve Martin. made this decision in response to increased demand for Domino's pizza. Other Domino's franchise owners are now considering adopting a similar strategy. In this activity. you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza and a potential initiative of staying open 24 hours a day. The goal of this exercise is to identify strengths. weaknesses. opportunities, and threats. Select the most appropriate category of the MTAnaiysls for each statement below. 1. Domino's has national brand recognition. ' link In select v 1 Some consumers mayr be looking for healthier food alternatives. l 3. The Domino's franchise does not have enough staff to cover 24-hour shifts. lick so :3:- s t ( to changes in time demands. many Americans are working later and looking for more flexible food options. lid: I: V l . uick service restaurants are staying open until 200 and 3:00 am. lid: to select v m s a n 6. The Domino's franchise has never managed inventory for latenight capacity. The company Is worried about perishable items and delivery of shipments. link I: select v 7. The Domino's franchise is located in a major metropolitan area near a college campus. E a E ( 8. Americans eat 100 acres of pizza every day. l