The Aldi Brand_ Private-Label Success in Australia

Q1. Why are some customers willing to pay a price premium for national brands than private labels?

Q2. Discuss the branding strategies undertaken by Aldi in contributing to i. market share, ii. achieve unique positioning in the Australian retail context.

Q3. How have Aldi's packaging strategy supported its innovative approach to branding? Why are packaging and product labeling important components of its private label strategy?

Q4. What new strategies will the new supermarket (Coles, Woolsworth, Aldi) have to implement to maintain their position in the marketplace with the forthcoming entrance of Amazon (Amazon Go and Amazon Fresh) widely predicted to be a disrupter in the Australian grocery sector?