1. SWOT analysis thoroughly addresses the strengths, weaknesses, opportunities, and threats of the corporation, assessing how Amazon might maximize its strengths and capitalize on advantageous opportunities while minimizing its weaknesses and avoiding environmental threats.
2. Advantages and disadvantages of the identified strategic alternatives demonstrate insightful connections as to how the opportunities can create value for the company
3. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so demonstrate focus on key strengths and weaknesses of using the matrix as an analytical tool
4. Assessment of possible strategic alternative inhibitors demonstrates discerning or critical thought, and steps to address and correct issues draw insightful connections between the company researched and its potential growth opportunities
5. Elements of organizational growth demonstrate discerning or critical thought, and steps to achieve proposed growth measures draw insightful connections to the company researched.
6. Please include references.