SWOT analysisRingTel is a renowned company specialized in hard- and software engineering. Five years ago, RingTel decided to enter the smartphone market in Germany. The company has already generated an impressive market share due to excellent technological know-how and due to intelligent marketing efforts. The management of RingTel is staffed by experienced engineers. In the RingTel research lab, important innovations are generated continuously by competent engineers and computer scientists. As these employees are very qualified, RingTel ties them with high salaries to the company. Market development in the smartphone market was quite positive in the last years. Recently, however, market growth decreased step by step due to market saturation. More and more competitors entered the market, in particular manufacturers from the Far East. The companies from the Far East are very successful in generating profits although the market is very saturated. This is because they are very successful in offering high-quality products for low prices. Surveys identified that employee satisfaction is very high at RingTel. This is mainly due to the fact that management listens carefully to employees' interests. In the last months, main competitors of RingTel initiated collaborations with important companies in telecommunications. Contrary to that, the management of RingTel hasn't yet seen the necessity to cooperate. 'We prefer staying independent and unbound' said the CEO lately. RingTel's products are still ordered by telecommunication companies. At the moment, the market is confronted with some revolutionary trends. New standards for high speed access could increase market growth and permit international harmonization.

1. Carry out a SWOT analysis for RingTel based on the information in the text.

2. Name different strategic implications which can be derived for RingTel based on the SWOT analysis.