Systematic risk discussion. Systematic risk in firms such as an airline company versus a candy company.

1. Describe in general terms the systematic risk in a firm?

*Alternative: Choose a firm or favorite company that you often do business with and briefly describe your intuitive understanding of its systematic risk.

2. What are the more ways to use the risk and return concepts to become a better operational manager. What recommendations do you have for what could be done better, or what could i do to start for the first time?

*Alternative: Briefly describe the ways that you see it can be helpful to you as you develop a greater understanding of how capital budgeting decisions are made.