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Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve modifying aspects of the company's business model to accommodate local
Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve
modifying aspects of the company's business model to accommodate local circumstances but not so much that the company loses the advantage of global scale and global branding
transforming the local market to better match the way the company does business elsewhere.
competing on the basis of low price.
developing a strategy for the shortterm and forget about a longterm strategy because conditions in emerging country markets change so rapidly.
avoiding those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances.
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