Take any one business vertical of your organization (in India). Conduct a 5C analysis for this business. Your analysis should include answers to the questions given below for each of the Cs. My Company.; Mazagaon Dock Limited Give a brief paragraph in the beginning describing your product/service. Who are the customers for your product? What are their needs and motivations? Customers Competitors Collaborators Company Context (15 marks) What are the key factors which are important to them for making a purchase decision for your product/service? Who are the direct and indirect competitors for this product/ service? What are their strengths? Who are/ could be your collaborators? Who is your closest competitor? Highlight your company's key strengths and weaknesses vis a vis this competitor. Can you identify 2-3 signals arising from the macro economy that can impact the industry? These signals could be from any aspects of the PESTLE framework What are the growth prospects? What are the threats and opportunities for players in this industry? Q.2 Based on the 5C analysis, identify two opportunity areas which your Business Vertical should focus on, in the next 2 to 3 years. Also identify one possible threat which the organization needs to take into consideration. ... (10 marks) (Note: You will be evaluated on your understanding of the concept of 5Cs and the ability to analyze and interpret the impact of environment)