Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship
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Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship marketing model of the 4Cs. Identify a hospitality brand and describe how they have evolved?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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