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Taking into account the financial costs given in the case, should Lizer commercialize Dash by selling through a retailer or by using direct sales? Has
Taking into account the financial costs given in the case, should Lizer commercialize Dash by selling through a retailer or by using direct sales? Has he priced the product correctly?
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Management Process
Authors: Lee Long
4th Edition
978-0201822939,0201822938
