Talking to Humans (Pages 1 to 51)

1. According yo the book, explain what is not customer discovery?

2. from the lessons learned section, which key takeaways (9) from Roberta and Koshi's adventur" do you conisder the top 3 most important and why?

3. please, include the 5 core set of questions needed to get started with customer discovery and identify the one you are most curious to learn about.

4. what was the most significant learning from this section "Who do you want to learn from"?

5. from section "what do you want to learn?" , please answer the following:

a. How do you know your most important questions?

b. which would be two of the hardest questions to answer through qualitative research?

6. from section "how do you find your interview subjects?", please answer:

a. which are the three general ruled to keep in mind when recruiting candidates to speak with?

b. how would you make refferals happen? Give an example.

c. explain the importance of the sentence "dont fish where the fish are not"

book: Startup evolution curve from idea to profitable and scalable business: Startup marketing manual by Jonika, Dontas