Tamika enjoys shopping at Target. She learned through Target$$s Instagram posts that a collection from Vineyard Vines would be available in stores and online for a limited time and in limited quantities. Tamika set a reminder on her phone and accessed the Target website at the time the collection was to debut. She found an item she wanted to purchase. However, when she clicked $$purchase$,$ she received a message the item was sold out. Within minutes, the entire collection was sold out. Tamika was disappointed and experienced the $\_\_\_\_\_\_\_$ effect.

cognitive dissonance

unmet value

product failure

jilting