Question
Target Market- Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Describe the target market
Target Market- Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic.
Describe the target market for the brand 'KitKat' in the United States of America including if Men or women are purchasing more, age of the target audience, and any other statistical information.
also, what are the statistics of KitKat customers?
example: in UK: women 72% target audience. 18-35years old. Social network: Facebook, Tumblr & Instagram.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
