Target Market for adults returning to school at Hampton University

A.Identifyingdescribe your customers.

• Include all demographic, location (local, regional, national or international and lifestyle information.

B.Identify factors in customer selection of the services.

• Specific programs offered, notable alum, experiences and events unique to the university, etcetera

C.List factors that affect commitment.

• Such as: 1) price, 2) program availability, 3) time, and 4) any and all other factors you see relevant as a group.