Question
Target Market Psychographics and Lifestyles :For B2C products use at least two of the following: opinions/attitudes/beliefs, interests, values, personality traits, passions/hobbies, and lifestyles (the way
Target Market Psychographics and Lifestyles:For B2C products use at least two of the following: opinions/attitudes/beliefs, interests, values, personality traits, passions/hobbies, and lifestyles (the way a person lives and creates a sense of self).For B2B products use at least two of the same factors as exhibited in the individual who is in the role of buyer at a target market company.
the product is Revlon Pro Collection Salon One-Step Hair Dryer and Volumizer
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
