Question
Targeted marketing is the follow up to market segmentation. This article describes targeting strategies such as single segment, selective specialization, product specialization, market specialization, and
Targeted marketing is the follow up to market segmentation. This article describes targeting strategies such as single segment, selective specialization, product specialization, market specialization, and full market coverage.
http://www.netmba.com/marketing/market/target/
Does this impact Toyota's Marketing Plan? Why or why not?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
