Question
Task 1 : Apply the concepts and methods described in the reading assignment to identify and describe the five elements of the firm's current competitive
Task 1: Apply the concepts and methods described in the reading assignment to identify and describe the five elements of the firm's current competitive strategy (i.e. after all of Beth's changes).
Product Focus
Geographic Market Focus
Target Customers
Value Proposition
Business Model
List the STRATEGIC CHANGES Beth implemented
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
