TASK:

1.The owners of a local health-food restaurant have asked you to prepare psychographic profile of families living in the community surrounding the restaurant's location. Construct psychographic questionnaire that measures a family's dining out preferences.

Instructor's Discussion

The psychographic items developed by the students can fall into any of a large number of dining-out and meal-related categories (price consciousness, food venturesomeness, social dimensions of eating, home-orientation, etc.). The instructor should maintain an inventory of student responses to this question and use them to demonstrate good and bad psychographic statements when this exercise is discussed.