Task 3 is a written report based on a case study. Students will analyse one of the following two festivals: a) Rising Melbourne (https:/frising.melbourne/) b) Sculptures by the Sea (https://sculpturebythesea.com/) Task Length: o 2200-2400 words o Estimated workload: 16-18 hours Task Requirements Students are required to base their report on the Report Structure as indicated below. Title Page with the student's name and number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment; Executive summary A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers; Introduction that provides an overview of the report and its content; The Main Body of the report in sections, which should include the following elements relating to the chosen event: a) Description of the event concept; b) Analysis of the target market (minimum 2 target market segments with a clear link I examples to the festival) c) Analysis of external influences that can impact on this event (PESTLE) d) Overview of items relating to a Risk and Disaster Management Plan applicable to this event (including a minimum of 3 risk examples on the risk matrix) e) Analysis how this event matches the forecasted trends (as posted by Eventbrite) f) Application of Co-creation to this event g) Discussion of the impacts of this event on tourism and hospitality sectors in the city and beyond h) The (potential) use of volunteers at this event and the positive impact for these volunteers i) Legacy of the event A minimum of three (3) recommendations of realistic future development opportunities to improve this event and the positive impacts on the tourism industry Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) sources: a minimum of two (2) academic journal articles and/or texts (e.g. the prescribed texts) AND two (2) other resources; Relevant Appendices (e.g. charts, graphs, maps): optional. Professional report format: free of spelling and grammar mistakes; 1.5 spacing, 12pt font in Times New Roman or Calibri