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Task Carry out a critical analysis of the international marketing operations of an organization of your choice. Key Points The chosen organization must have its
Task Carry out a critical analysis of the international marketing operations of an organization of your choice. Key Points The chosen organization must have its operations spread internationally The report should focus on one of its existing host countries. Format Report Word or PDF] Submission - Online via Blackboard Word count - 2,000 words with a 10% margin Suggested Format ll lntroduction to the company 2. Situation Analysis 0 FESTILE [Host country] 0 Porter's Five Forces analysis [Host Country] 0 Cultural factors {Hofstede - Comparison of Home and Host Countries] 0 SWOT Analysis 3. Marketing Operations 0 Target market [Host] 0 Standardized or adapted strategy [Marketing Mix analysis - Host Country} Recommendations [Host Country] Conclusion References 9'5\
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