Task:

o Draw a diagram and explain the interrelationship of the stakeholders of the events industry. o Read the following case study and answer the question that follow: Executive Events (EE), a Manila-based professional events organizer, is contracted by the Philippine Association of EENT Doctors (PAED), which is hosting next year's International Congress. It is going to be a big event, with about 700 foreign delegates and about 300 local members expected to attend. Delegates from several Southeast Asian countries as well as India, Japan, China, Australia, US, Canada, and the UK have signified their intention of participating. The Association has also been receiving positive response on its preliminary spouse program. It has been decided that the event will be held in Metro Manila. For the congress venue, the organizers have considered the World Trade Center, the Philippine Trade Training Center, and the Philippine International Convention Center. However, they have decided that a hotel venue would be a better choice because of the additional facilities that it offers. They are nonetheless expected to provide target participants with more choices for accommodation other than the main congress venue. They have chosen a hotel in the Manila Bay area, which is just a few minutes from the international airport. The airport is linked to the hotel via the main highway, Roxas Boulevard, and through an alternate route, the Macapagal Boulevard. Shopping centers are also within reach. A few months before the event, EE has asked the assistance of the Tourism Promotions Board, the marketing arm of the Department of Tourism (DOT), to provide them with brochures and maps to be included in their congress kits and to get assistance for the coordination of a government inter-agency meeting, composed of representatives from the Department of Foreign Affairs (DFA), Manila International Airport Authority, Bureau of Immigration, Bureau of Quarantine, Bureau of Customs, and the Philippine National Police. In an inter-agency meeting like this, concerned government offices are informed of the details of an international event. The DFA is provided with specific information on delegates who would need to secure visa to enter the country and to help promote attendance overseas. The airport authority is asked to extend courtesies of the port and for permission to display info materials, such as desktop signage and banners at the airport. The airport authority also grants passes for the welcome party to enter up to the carousel area and for the use of the VIP lounge on certain occasions. The DOT Office at the airport must be provided with the delegates' or at least the speakers' exact flight details to arrange a welcome reception, which may include a rondalla performance and sampaguita leis upon request.A few months before the event, EE has asked the assistance of the Tourism Promotions Board, the marketing arm of the Department of Tourism (DOT), to provide them with brochures and maps to be included in their congress kits and to get assistance for the coordination of a government inter-agency meeting, composed of representatives from the Department of Foreign Affairs (DFA), Manila International Airport Authority, Bureau of Immigration, Bureau of Quarantine, Bureau of Customs, and the Philippine National Police. In an inter-agency meeting like this, concerned government offices are informed of the details of an international event. The DFA is provided with specific information on delegates who would need to secure visa to enter the country and to help promote attendance overseas. The airport authority is asked to extend courtesies of the port and for permission to display info materials, such as desktop signage and banners at the airport. The airport authority also grants passes for the welcome party to enter up to the carousel area and for the use of the VIP lounge on certain occasions. The DOT Office at the airport must be provided with the delegates' or at least the speakers' exact flight details to arrange a welcome reception, which may include a rondalla performance and sampaguita leis upon request. The Bureau of Quarantine is particularly invited when alerts on diseases, such as SARS, avian flu, and Ebola are up. The Bureau of Customs provides important information on duties and taxes levied on goods entering the country. The timely entry of goods for the exhibit is important as well as the application of corresponding duties and taxes for exhibit goods that will be brought out of the country after the event. Finally, the security matters must be discussed with the police. The police must be informed of the specific tour itinerary to include the spouse program, and whether rider escorts and paneling would be required. When all is set, the organizers hope for the best and make sure nothing goes wrong on the red-letter day. Guide Questions: 1. What are the strengths and weaknesses of holding an international congress in a hotel as compared to a convention center? 2. What infrastructure must be present in a destination to host international events? 3. What is the government's role in the conduct of such international affairs? Who among the government agencies takes the lead and works directly with EE? 5 . What specific government services are mentioned in the case study