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TASK: One of the characteristics of service products is that customers experience delivery of many products, for example, in a hairdresser, not only you get
TASK: One of the characteristics of service products is that customers experience delivery of many products, for example, in a hairdresser, not only you get a haircut, but also the process is made or should be made a pleasant experience. This assignment is about an example of one of your experiences as a customer purchasing taking delivery of a service.
The service experience for this assignment is a health screen experience at the hospital, a lab or at the doctors
Analyse customer feelings and emotions both during and after the purchase and delivery of the product post purchase evaluationPoint to note: to discuss the experiential element in the process from the customers viewpoint. The feelings and emotions should be analysed in personal terms and in the terms of marketing implications.
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