Question
Task to be completed: Choose a delivery service company then explain briefly what it is and what it does Give one particular advice or suggestion
Task to be completed:
- Choose a "delivery" service company then explain briefly what it is and what it does
- Give one particular advice or suggestion on how implementing the findings of the article below could be advantageous to the chosen service company.
Article: Nicholls, R., & Mohsen, M. G. (2019). Managing customer-to-customer interaction (CCI) - insights from the frontline.Journal of Services Marketing, 33(7), 798-814.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
