Task: You have 2 options: 1. Choose a B2B company and communicate it to your professor for approval (ASAP please) 2. You choose your Profs proposal: Nespresso is a globally recognized coffee company known for its high-quality coffee products and innovative coffee machines. The company caters to individual consumers but also professionals in the coffee industry In both cases, you will develop a report in which you analyze the following key points: 1- Introduction (10%): Introduce the company, its core objectives, and the value proposition you consider adequate for its market (competitive advantage) from at least two competitors. 2- Segmentation (20%): Explain what different groups of customers would be attractive to the company, identifying clearly differ