Tasks:

Identify a company and a product that you would like to advertise. Choose a company and a product you wish to advertise, acting as the marketing manager for this campaign. Preference is given to products within the consumer packaged goods, fashion, or electronics industries.

Identify customer needs. In this task, you will leverage the power of ChatGPT 3.5 to gain valuable insights into consumer perspectives regarding your chosen product. By analyzing a diverse set of 20 online reviews from platforms such as Amazon, Walmart, or product-specific websites, you will uncover key pain points and proof points that consumers have expressed about your product.

Specify campaign goals. Define your advertising campaign's goals, targeting specifics such as key messages, intended consumer actions, and the customer segment you aim to engage.

Content creation.

• Craft a 100-150 word core message and a punch line for your advertisement using ChatGPT 3.5. Please ensure to include a call to action as well.
• Generate two images for your campaign using Microsoft Copilot. Access is free with a personal (not Baruch) Microsoft account.https://copilot.microsoft.com/
• Create a music piece aligning with your campaign's tone and message you can use Copilot to finish this task. After you log in using your personal account, you will find a "plugin" button on the top right of the screen. Click on it and enable the Suno plugin. Then you can use Copilot to create songs directly.

Reflection on Ethical Considerations. Reflect on the following, providing a 100-200 word response for each question:

• Do you think the AI tools can help you with your job in marketing?
• The impact of AI reliance in content creation on jobs within the marketing sector.
• Potential biases in AI-generated content that could affect brand image or consumer perception.
• Strategies to ensure responsible and inclusive use of AI tools in marketing.

Exploration of AI Tools. Choose an additional AI tool relevant to marketing and briefly explore its potential advantages and limitations in enhancing your campaign. Provide a short evaluation (150-250 words).

Critical Evaluation of AI Limitations. Critically assess the challenges and limitations you encountered using AI tools. Discuss any discrepancies between AI suggestions and your campaign's needs, the alignment with brand voice, and the creative quality of AI versus human output (200-300 words).

Submission

Compile a Word document (not exceeding 2,000 words) including:

• The final ad content (text, images, music link), integrating your reflections and evaluations.
• Chat history with ChatGPT for transparency in your process.
• Your evaluation of the additional AI tool explored.

Ensure your submission is well-organized, clearly addressing each task with designated sections for easy navigation.

The instructions for each task and the submission template are on the page below.

A simple instruction on identifying customer needs

1. Select your product: Choose a product from the consumer packaged goods, fashion, or electronics industries. Ensure the product has a sufficient number of reviews (at least 20) on platforms like Amazon, Walmart, or product-specific websites.
2. Gather reviews:
   1. Visit a platform containing reviews and navigate to your selected product's page.
   2. Collect 20 reviews that provide detailed feedback on the product.
   3. Aim for a mix of positive, negative, and neutral reviews to get a comprehensive understanding of consumer experiences.
   4. Copy and paste each review into a separate document, clearly labeling them (e.g., Review 1, Review 2, etc.).
3. Prepare your ChatGPT 3.5 prompt:
   1. Open the ChatGPT 3.5 interface.
   2. Begin your prompt with a clear instruction, such as: "Please analyze the following 20 product reviews and identify at least two major pain points and two proof points mentioned by consumers."
   3. Paste the collected reviews into the ChatGPT prompt, ensuring each review is clearly separated and labeled.
   4. Conclude your prompt with any additional instructions or specific aspects you want ChatGPT to focus on during the analysis.
4. Run the analysis:
   1. Submit your prompt to ChatGPT 3.5 and wait for the AI to generate its response.
   2. ChatGPT will process the reviews and provide an analysis that identifies major pain points and proof points based on the consumer feedback.
5. Review and refine:
   1. Carefully read through ChatGPT's analysis to ensure it accurately captures the main points from the reviews.
   2. If needed, you can refine your prompt and re-run the analysis to get more specific or targeted insights.
6. Synthesize the insights:
   1. Organize the identified pain points and proof points into a clear, concise summary.
   2. Highlight the most frequently mentioned or impactful issues and benefits to guide your campaign's focus.
   3. Consider how these insights can inform your campaign's messaging, target audience, and overall strategy.
7. Document your findings:
   1. Include the synthesized insights in your final submission, clearly outlining the identified pain points and proof points.
   2. Provide a brief explanation of how these insights will influence your campaign decisions and creative direction.

A simple template for submission

1. Introduction
   1. Brief overview of the selected company and product
   2. Rationale for choosing the product
2. Customer Needs Analysis
   1. Summary of the 10 collected reviews
   2. ChatGPT 3.5 prompt used for analysis
   3. Identified pain points and proof points
   4. Explanation of how these insights inform the campaign strategy
3. Campaign Goals
   1. Key messages
   2. Intended consumer actions
   3. Target customer segment
4. Content Creation
   1. Ad Copy
      1. ChatGPT 3.5 prompt used for generation
      2. Final 100-150 word core message and punch line
      3. Call to action
   2. Visual Assets
      1. Description of the two generated images
      2. Explanation of how the images align with the campaign goals and complement the ad copy
      3. Links to the generated images
   3. Musical Composition
      1. Description of the music piece and its alignment with the campaign's tone and message
      2. Link to the music piece on Suno.ai
5. Ethical Considerations
   1. Impact of AI reliance on jobs in the marketing sector (100-200 words)
   2. Potential biases in AI-generated content affecting brand image or consumer perception (100-200 words)
   3. Strategies for responsible and inclusive use of AI tools in marketing (100-200 words)
6. Exploration of Additional AI Tool
   1. Description of the selected AI tool and its relevance to marketing
   2. Potential advantages and limitations in enhancing the campaign (150-250 words)
7. Critical Evaluation of AI Limitations
   1. Challenges and limitations encountered while using AI tools
   2. Discrepancies between AI suggestions and campaign needs
   3. Alignment with brand voice
   4. Comparison of creative quality: AI-generated vs. human-generated content (200-300 words)
8. Conclusion
   1. Key takeaways from the assignment
   2. Reflection on the potential of AI in digital marketing and its ethical implications